Custom web development
We turn business rules into working software — the platforms your team runs on every day.
Overview
Built around how your business actually works
Off-the-shelf tools cover the average case. The parts that make you competitive are usually the parts no product supports, so that is where a custom build pays for itself.
We start with the workflow, not the framework. Once the model is right, the interface and the stack follow quickly.
- Discovery that ends in a scoped, estimated plan
- A working v1 in weeks, not quarters
- Automated tests around the logic that matters
- Documentation your own developers can pick up
- Deployment, monitoring, and handover included
What’s included
Where teams bring us in
Platforms from scratch
CRM, ERP, booking, marketplace, and internal tools designed around your operating model.
Migration and upgrades
Move off legacy code and outdated framework versions without stopping delivery.
Third-party customisation
Bend an existing product to fit, or wrap it in the integration layer your business needs.
Payments and billing
Subscriptions, invoicing, and reconciliation that finance can actually trust.
Performance work
Find the slow queries and hot paths, then fix them with evidence rather than guesswork.
Maintenance and support
Security updates, dependency upgrades, and someone to call when something breaks.
Process
How the engagement runs
-
01
Frame the problem
- Workflow mapping
- Success measures agreed
- Scope and estimate
-
02
Build in the open
- Weekly increments
- Staging you can click
- Direct access to engineers
-
03
Run it in production
- Deploy and monitor
- Train the team
- Ongoing support
Stack
Tools we reach for
- Ruby on Rails
- Hotwire
- React
- Vue.js
- Node.js
- PostgreSQL
- Redis
- Sidekiq
- Docker
- AWS
Let's talk about what you are building
Tell us where you are — an idea, a half-built product, or a system that needs a steadier hand. We will reply with a practical next step.
