Custom web development
Platforms built to host AI features — the systems your team runs on every day.
Overview
Built around your workflow, ready for AI
Off-the-shelf tools cover the average case. The parts that make you competitive — including where AI should sit — are usually the parts no product supports.
We start with the workflow, not the framework. Once the model is right, interfaces, AI hooks, and the stack follow quickly.
- Discovery that ends in a scoped, estimated plan
- Architecture that can host copilots and agents later
- A working v1 in weeks, not quarters
- Automated tests around the logic that matters
- Deployment, monitoring, and handover included
What’s included
Where teams bring us in
Platforms from scratch
CRM, ERP, booking, marketplace, and internal tools designed around your operating model.
AI-ready foundations
Data models, jobs, and APIs shaped so RAG and agents plug in without a rewrite.
Migration and upgrades
Move off legacy code and outdated frameworks without stopping delivery.
Third-party customisation
Bend an existing product to fit, or wrap it in the integration layer your business needs.
Payments and billing
Subscriptions, invoicing, and reconciliation that finance can actually trust.
Maintenance and support
Security updates, dependency upgrades, and someone to call when something breaks.
Process
How the engagement runs
-
01
Frame the problem
- Workflow mapping
- AI opportunity scan
- Scope and estimate
-
02
Build in the open
- Weekly increments
- Staging you can click
- Direct access to engineers
-
03
Run it in production
- Deploy and monitor
- Train the team
- Ongoing support
Stack
Tools we reach for
- Ruby on Rails
- Hotwire
- React
- Vue.js
- Node.js
- PostgreSQL
- Redis
- Sidekiq
- Docker
- AWS
Let's talk about the AI you want to ship
Tell us where you are — an idea, a half-built product, or a system that needs AI that earns its keep. We will reply with a practical next step.
